PO Box 164

Jim Thorpe, PA 18229

info@jimthorpe.org

© 2019 Jim Thorpe Tourism Agency

JIM THORPE THIRD THURSDAYS

Program Details & Promotions

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Description

The Jim Thorpe Tourism Agency and Carbon Chamber & Economic Development Corporation have created a joint promotion to encourage our local residents to come to town to shop, enjoy our attractions and dine in our restaurants.

 

During these specific days, we are asking shops and attractions to stay open until at least 8:00pm. Restaurants can participate by offering special dishes or beverages or even discounts. Accommodations and Services are encouraged to have "Open Houses". Everyone can participate - East side and Historic District alike!

Program Goal

The main goal of this program is to increase awareness and revenue from our local residents. We often hear that the locals don’t come into town for various reasons. We intend to show area residents why they should take advantage of all the businesses in their own backyards and expect this targeted marketing campaign will result in locals doing just that - sustaining businesses throughout the off-season.

Dates & Themes

April 20 - Spring Fling

May 18 - Hometown Heroes

June 15 - Cruisin' into Summer

July 20 - Christmas in July

August 17 - Dog Days of Summer

September 21 - Haunted Jim Thorpe

 

Participation Fee

100% of the participation fees (payable to JTTA) are invested in advertising and promotion.

  • $60/member of JTTA or CCEDC

  • $75/future member

Monthly Advertising and Promotion
  • Dedicated page on jimthorpe.org with all participating businesses listed (photos, business information and live web links where applicable)

  • Opportunity to list your specific promotion on website (details due no later than 2 weeks prior to each Third Thursday)

  • Email newsletters to over 16,000 recipients

  • Twitter and Instagram feeds reaching over 7,000 followers

  • Announcements on WAEB, WHLN, Penn’s Peak Radio, Endless Party Radio Show

  • Listing on various online calendars such as jimthorpe.org, CCEDC, GLVCC, TV13, Times News, WNEP, B104, Cat Country

  • Outdoor banner hung at the Train Station

  • Press releases to over 60 media outlets

  • Facebook posts, reaching over 20,000 people

  • Advertising in the Times News and What’s Happening in Carbon County

Have a Special Promotion?

Please don't feel obligated to offer anything in addition to participating in this program. However, if you have a special or discount that you would like to offer for any/all dates, we would like to include that in our advertising. Call (570-732-0340) or email Marianne Rustad (Conjured Soap Boutique) with your promotion details NO LATER than the following dates:

  • April 6 for April 20 Third Thursday

  • May 4 for May 18 Third Thursday

  • June 1 for June 15 Third Thursday

  • July 6 for July 20 Third Thursday

  • August 3 for August 17 Third Thursday

  • September 7 for September 21 Third Thursday

SAMPLE PROMOTIONS: Buy one, get one free; 10% off anything over $50; Free appetizer with Jim Thorpe ID

Questions?

Contact Marianne Rustad (Conjured Soap Boutique) 

Third Thursday Committee Chair

570-732-0340 or email